Logos, Wordmarks & Icons
A great logo is the foundation of a brand identity and visual system. Great logos identify, are visually engaging and memorable. An essential requirement of any logo system is it must be able to exist in a variety of different applications. Great logos translate well in the simplest black-and-white form, but are usually applied in full color variations. The logos displayed below are shown in full color to help the audience understand the personality of each brand.