Education Without Limits
When developing the new brand identity, it was important to focus on the underlying theme of the conference, shaping the future of education. The rocket mark and accompanying visual system is a nod to the work grantmakers do, overcoming challenges and collaborating across the broad education system to ensure our nation delivers its promise of excellent public education for every learner today and in the future. Geometric elements taken from the logo mark were re-drawn and are shown in the background of the visual system, adding a futuristic element that represents connectivity.
The logo mark represents a rocket “blasting off” towards the future. Specific cues within the rocket mark are inspired by paper airplane folds and subtle hints of explanation points can be seen in the base of the rocket. The mark was inspired by the conference’s tagline of “shaping the future of grantmaking”.