CU Skaggs School of Pharmacy
INDUSTRY
Education
PROJECT SCOPE
Brand Strategy
Digital Advertising
Copywriting
Illustration
Publication Design
Collateral Design
CU Skaggs School of Pharmacy is a top-ranked pharmacy school based at the world-renowned University of Colorado Anschutz Medical Campus in Aurora, Colorado.
Ozzmata collaborated with CU’s marketing department to develop a campaign strategy that informs all prospective health care students of the changing pharmacy landscape. Pharmacy careers have evolved beyond counting pills. Today’s pharmacists provide direct patient care, placing them on the front lines of health care, taking roles in hospitals, clinics, community practices and research labs.
Our solution for what defines today’s pharmacist is encapsulated in the tagline “Your Future, Unlimited Opportunity.” This tagline serves as the overarching theme of the campaign.
In addition to the campaign strategy, Ozzmata developed the creative and copywriting for CU’s national advertising campaign. The creative focuses on five keyword differentiators that separate CU Skaggs School of Pharmacy and the Anschutz Medical Campus from the competition – Explore, Advance, Thrive, Elevate and Discover. These actionable keywords are paired with statistics, university differentiators and imagery to communicate that CU is an elite pharmacy school where prospective students can become the pharmacists of the future and true health care specialists, not just pill counters behind the counter.
A series of infographics were developed to express different messaging topics about the CU School of Pharmacy. Similar illustration styles were used across the different pieces of communications to connect them as a unit under the CU School of Pharmacy brand. Ozzmata designed the icons to provide the reader with a sense of well-being across the different infographic topics.
Pharmacy Perspectives is a bi-annual publication produced by the CU School of Pharmacy. The publication highlights current events and news at the school, providing current students, alumni, and prospective students the ability to connect with the school and stay up-to-date with the current events around campus. The graphics showcased below are a sample of the publication across several years that Ozzmata has worked on the project.
