Brighton Urban Renewal Authority
INDUSTRY
Government
Economic Development
PROJECT SCOPE
Brand Identity
Collateral Design
Annual Report Infographic
Brand Identity Guidelines
Under the direction of the BURA Team, the logotype kept its visual appeal and familiar leaf logomark. Refinements were made to align the logo with the refreshed modern identity system. View the animation below showing a more uniform look with attention to spacing, curves, negative space and uniform serifs. The spacing where the R meets the leaf was a primary concern for the redesign.