Alpine Climate Control
Heating, ventilation and air conditioning
Alpine approached Ozzmata to refresh their brand identity. Ozzmata worked closely with Alpine to develop a personality that would deliver a modern look while retaining the 35-year-old brand heritage.
When branding Alpine, the client and Ozzmata decided that the best strategy was to keep the goat icon and primary green color intact to help retain the brand heritage. A richer, darker green gives the identity a modern refresh. The goat was re-drawn to work with the new wordmark and within the “A” icon. The wordmark was re-drawn in a modern, sans-serif fashion with the mountain peaks in the letter “A” representing Big Horn Mountain, where the business’ headquarters is located.