Alliance Air Charter

Alliance Air Charter is a full-service freight transportation business. Ozzmata was approached to rebrand the business and develop a modern identity system. The brief for this project was to align the new identity under the brand architecture of the parent company, CAP Logistics, while also positioning Alliance as its own separate brand and business.

Our inspiration for the visual system comes from aviation. The icon takes cues from pilot wings and the multi-direction arrow in the negative space signifies the flow of critical parts, aligning the brand with their parent company, CAP Logistics. The graphic elements and design used throughout the brand system allude to flight and forward movement. For the color palette, we chose to soften the saturated red the brand was previously using, with a burnt red, making the visual identity more approachable. The navy is taken directly from the CAP Logistics color palette, further aligning Alliance under the CAP brand architecture.