• Skip to main content
  • Skip to footer
  • Work
  • About
  • Capabilities
  • Contact

Ozzmata

Denver Brand Strategy, Messaging and Graphic Design Agency

Alliance Air Charter

Alliance Air Charter | Airplane Illustration | Design by Ozzmata.com

Alliance Air Charter


INDUSTRY

Logistics

PROJECT SCOPE

Brand Strategy
Brand Identity
Copywriting
Collateral Design
Illustration

Alliance Air Charter is a full-service freight transportation business. Ozzmata was approached to rebrand the business and develop a modern identity system. The brief for this project was to align the new identity under the brand architecture of the parent company, CAP Logistics, while also positioning Alliance as its own separate brand and business.

Our inspiration for the visual system comes from aviation. The icon takes cues from pilot wings and the multi-direction arrow in the negative space signifies the flow of critical parts, aligning the brand with their parent company, CAP Logistics. The graphic elements and design used throughout the brand system allude to flight and forward movement. For the color palette, we chose to soften the saturated red the brand was previously using, with a burnt red, making the visual identity more approachable. The navy is taken directly from the CAP Logistics color palette, further aligning Alliance under the CAP brand architecture.

Alliance Air Charter | Logo | Design by Ozzmata.com

Alliance Air Charter | Old Branding


Prior to working on the brand identity for Alliance Air Charter, Ozzmata developed the brand identity for CAP Logistics. You can view our work for CAP Logistics by clicking here.

Alliance Air Charter | Brand Architecture | Design by Ozzmata.com

Alliance Air Charter | Logo | Design by Ozzmata.com

Alliance Air Charter | Collateral | Design by Ozzmata.com

Alliance Air Charter | Airplane Photo | Design by Ozzmata.com

Alliance Air Charter | Collateral | Design by Ozzmata.com

Alliance Air Charter | Logo | Design by Ozzmata.com

Alliance Air Charter | Apparel | Design by Ozzmata.com

Alliance Air Charter | Poster | Design by Ozzmata.com

Alliance Air Charter | Icons | Design by Ozzmata.com

Alliance Air Charter | Airplane Photo | Design by Ozzmata.com

Alliance Air Charter | Airplane Illustration | Design by Ozzmata.com

Alliance Air Charter | Logo | Design by Ozzmata.com

Alliance Air Charter | Collateral | Design by Ozzmata.com

Alliance Air Charter | Cargo Photo | Design by Ozzmata.com

Alliance Air Charter | Logo | Design by Ozzmata.com

Alliance Air Charter | Business Card | Design by Ozzmata.com

Alliance Air Charter | Poster | Design by Ozzmata.com

Alliance Air Charter | Luggage and Toy | Design by Ozzmata.com

Alliance Air Charter | Logo | Design by Ozzmata.com

Alliance Air Charter | Cargo Photo | Design by Ozzmata.com

Alliance Air Charter | Coffee Mug | Design by Ozzmata.com

Alliance Air Charter | Posters | Design by Ozzmata.com

Alliance Air Charter | Print | Design by Ozzmata.com

Alliance Air Charter | Apparel | Design by Ozzmata.com

Alliance Air Charter | Logo | Design by Ozzmata.com

Alliance Air Charter | Collateral and Icons | Design by Ozzmata.com

Alliance Air Charter | Brand Identity Guidelines | Design by Ozzmata.com

Alliance Air Charter | Logo | Design by Ozzmata.com

Alliance Air Charter | Airplane Illustration | Design by Ozzmata.com

Alliance Air Charter | Logo| Design by Ozzmata.com

Follow by Email
Facebook
Facebook
fb-share-icon
Twitter
Follow Me
Tweet
Instagram

PREVIOUS PROJECTNEXT PROJECT

Footer

STAY IN TOUCH

Ozzmata Logo

CONTACT
—
info@ozzmata.com
Denver, CO
303.872.7762

SOCIAL
—
Instagram   |   LinkedIn

AGENCY
—
Ozzmata is brand strategy, messaging and graphic design agency located in Denver, Colorado.

Copyright © 2022 Ozzmata LLC